.Mobi Land Rush
We rushed. We bought what we could and we know what we'd love to buy at auction, if we can, but we have no idea how to use it or whether the domain will eventually mean anything to anyone. At the Online Communities Conference, we debated the "why" of .mobi as opposed to short codes. My argument is ... well... it's free vs. cost the the consumer - at least right now.
The next question we'll need to answer is whether we actually build a seperate plaform or just interpret where people are coming from as they enter the .com domain. We have no idea, but we know we need to figure it out. If someone can get content or donate from their cell phone or blackberry, why not?