Web 2.0 Expo and Us

So we were selected to have a table at the expo. The problem was, we had to "man" the table for the course of the conference, thus defeating any purpose to going and learning, and we really were unsure what we were trying to get out of it, given the audience. In addition, being from a completely different coast, we had to fly out any presentational matrials and a back drop. So the moral of the story is: just because it's free, doesn't mean it's helpful. We ultimately had to pay people to sit there, as well as recruit volunteers.