Friday, March 21, 2008

Non Profits on YouTube

I was on a panel called Social Media: Expanding the Nonprofit Reach with Maryrose Dunton, head of User Experience from YouTube. She has been one of the main champions for their Non Profit channel. She made a great point about what's "useful" on YouTube when it comes to Non Profits. Seems that most of us are limiting our videos to PSAs primarily, where in fact we should be posting more YouTube-ish videos - personal stories, experiences, etc. She pointed out, who does a great job with their channel. And the theory is true with us at March of Dimes. our most visited videos are stories and archival celeb spots, rather than current PSAs.

The question is: what is the best way for a cause engage an audience looking for entertainment?

Sunday, March 16, 2008

Bearing Down on non-profits

I have a friend who works for Bear Stearns. He doesn't know if he'll have a job on Monday and gave me tales of many employees who are personally over-leveraged. With my non-profit hat on, I can't help but think how important the banking industry is to all of us. These are our donors.

My friend actually participates in an activity for another non-profit (in addition to supporting my walk) and last year he had raised over $30,000 just from his colleagues at Bear. He isn't getting that this year. He anticipates receiving next to nothing from co-workers, if in fact, any of them are even there to ask.

So how is a non-profit supposed to cover the bases to protect from industry collapses - or a recession for that matter? Are people still going to pay for "red"phones? Show up for walks?

We are faulted for keeping "reserves" at too high a rate, but what are we to do in times of crisis?

Monday, March 10, 2008

Beth Mobilizes her Network

I'm at SXSW watching Beth Kanter, who is a non profit blogger. She entered the Global Giving contest sponsored by Steve Case to mobilize for a cause and she used every aspect of networking possible. She persisted and she won. She was relentless and passionate and personal with her story and it's a great example of what we all need to do. Hopefully I can add the case study here soon.