Monday, March 05, 2007

P&G marketer tells the agencies what's up

I love this keynote address by Jim Stengel of P&G. It's all about customer relationships, which I think is the key to .Org 2.0. We're all behind the CRM eightball and still talking at people instead of with them. It's a big shift for the sector, but once we can enable constiuents to join the conversation - what a conversation we will have.

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